كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business
منتدى هندسة الإنتاج والتصميم الميكانيكى
بسم الله الرحمن الرحيم

أهلا وسهلاً بك زائرنا الكريم
نتمنى أن تقضوا معنا أفضل الأوقات
وتسعدونا بالأراء والمساهمات
إذا كنت أحد أعضائنا يرجى تسجيل الدخول
أو وإذا كانت هذة زيارتك الأولى للمنتدى فنتشرف بإنضمامك لأسرتنا
وهذا شرح لطريقة التسجيل فى المنتدى بالفيديو :
http://www.eng2010.yoo7.com/t5785-topic
وشرح لطريقة التنزيل من المنتدى بالفيديو:
http://www.eng2010.yoo7.com/t2065-topic
إذا واجهتك مشاكل فى التسجيل أو تفعيل حسابك
وإذا نسيت بيانات الدخول للمنتدى
يرجى مراسلتنا على البريد الإلكترونى التالى :

Deabs2010@yahoo.com


-----------------------------------
-Warning-

This website uses cookies
We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage.
By continuing to browse this website, you declare to accept the use of cookies.
منتدى هندسة الإنتاج والتصميم الميكانيكى
بسم الله الرحمن الرحيم

أهلا وسهلاً بك زائرنا الكريم
نتمنى أن تقضوا معنا أفضل الأوقات
وتسعدونا بالأراء والمساهمات
إذا كنت أحد أعضائنا يرجى تسجيل الدخول
أو وإذا كانت هذة زيارتك الأولى للمنتدى فنتشرف بإنضمامك لأسرتنا
وهذا شرح لطريقة التسجيل فى المنتدى بالفيديو :
http://www.eng2010.yoo7.com/t5785-topic
وشرح لطريقة التنزيل من المنتدى بالفيديو:
http://www.eng2010.yoo7.com/t2065-topic
إذا واجهتك مشاكل فى التسجيل أو تفعيل حسابك
وإذا نسيت بيانات الدخول للمنتدى
يرجى مراسلتنا على البريد الإلكترونى التالى :

Deabs2010@yahoo.com


-----------------------------------
-Warning-

This website uses cookies
We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage.
By continuing to browse this website, you declare to accept the use of cookies.



 
الرئيسيةالبوابةأحدث الصورالتسجيلدخولحملة فيد واستفيدجروب المنتدى

شاطر
 

 كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business

اذهب الى الأسفل 
كاتب الموضوعرسالة
Admin
مدير المنتدى
مدير المنتدى
Admin

عدد المساهمات : 18789
التقييم : 34891
تاريخ التسجيل : 01/07/2009
الدولة : مصر
العمل : مدير منتدى هندسة الإنتاج والتصميم الميكانيكى

كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business  Empty
مُساهمةموضوع: كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business    كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business  Emptyالجمعة 19 أبريل 2024, 2:49 am

أخواني في الله
أحضرت لكم كتاب
Managing Diversity, Innovation, and Infrastructure in Digital Business
Nilanjan Ray
Adamas University, India

كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business  M_d_i_13
و المحتوى كما يلي :


Table of Contents
Preface .xiii
Acknowledgment xviii
Chapter 1
Firm’s.Competitive.Growth.in.the.Social.Media.Age 1
Nermeen Atef Ahmed Hegazy, Cairo University, Egypt
Chapter 2
Digital.Marketing.and.Service.Industry:.Digital.Marketing.in.the.Banking.
Industry .20
Ivana S. Domazet, Institute of Economic Sciences, Serbia
Sladjana Neogradi, Addiko Bank, Serbia
Chapter 3
Electronic.Word.of.Mouth.(eWOM).Strategies.to.Manage.Innovation.and.
Digital.Business.Model .41
Anshu Rani, REVA University, India
H. N. Shivaprasad, DVHIMSR, India
Chapter 4
E-WOM.as.a.New.Paradigm.in.the.Consumer.Decision-Making.Process .64
Esra Güven, Celal Bayar University, Turkey
Volkan Yakin, Abant Izzet Baysal University, Turkey
Chapter 5
Investigating.the.Factors.for.Predictive.Marketing.Implementation.in.
Algerian.Organizations .82
Soraya Sedkaoui, Djilali Bounaama University, Algeria & Montpellier
University, France & SRY Consulting, France
Chapter 6
Managerial.Perspectives.on.Willingness.to.Pay.for.Green.Marketing:.An.
Interpretative.Phenomenological.Analysis .116
Michael Sony, Namibia University of Science and Technology, Namibia
Chapter 7
Marketing.and.Technologies.Platforms.in.Smart.F-Store .139
José Duarte Santos, Polytechnic of Porto, Portugal
Fernando Luís Almeida, University of Porto, Portugal
Chapter 8
Value-Added.Crowdsourcing:.Digital.Catalysts.for.Creative.Contests 160
Nadia Steils, University of Lille, France
Salwa Hanine, Université Côte d’Azur, France
Chapter 9
The.Dynamics.of.Resistance.to.Brand.Switching.in.the.Smartphones
Industry .179
Dominic Appiah, Arden University, UK
Wilson Ozuem, University of Gloucestershire, UK
Compilation of References . 210
Related References 254
Index . 285Detailed Table of Contents
Preface .xiii
Acknowledgment xviii
Chapter 1
Firm’s.Competitive.Growth.in.the.Social.Media.Age 1
Nermeen Atef Ahmed Hegazy, Cairo University, Egypt
Social. media. has. changed. not. only. people’s. lives. but. also. business’s. life The.
internet.has.transformed.the.way.companies.do.their.business Most.companies.
create.an.entire.business.function.commonly.referred.to.e-business,.which.is.the.
use.of.internet.and.information.technology.in.a.company’s.operations Social.media.
is.not.only.a.communication.tool.for.entertainment It.is.also.an.important.part.of.
marketing.strategies.in.firm’s.business.life Therefore,.firms.can.use.social.media.as.
a.strategic.marketing.tool.to.help.firms.gain.a.competitive.advantage,.so.social.media.
and.social.media.marketing.are.gaining.importance.all.over.the.world,.especially.
from.marketers.and.researchers.in.order.to.understand.how.social.media.works.and.
to.understand.its.techniques.
Chapter 2
Digital.Marketing.and.Service.Industry:.Digital.Marketing.in.the.Banking.
Industry .20
Ivana S. Domazet, Institute of Economic Sciences, Serbia
Sladjana Neogradi, Addiko Bank, Serbia
The.aim.of.this.chapter.is.to.investigate.the.impact.of.the.implementation.of.digital.
sales.channels.on.improving.the.bank’s.business.performance.(i.e.,.improving.the.
market.position.of.the.bank) The.authors.look.at.different.types.of.sales.channels.
and. their. contribution. to. increasing. the. number. of. clients. in. the. bank,. and. in.
particular,.they.focus.on.the.advantages.of.the.Viber.Platform.in.reaching.more.
clients A.survey.on.digitalization.of.the.banking.sector.was.conducted,.that.is,.on.
the.integration.of.digital.communications.and.sales.channels,.that.bringins.with.it.
new.elements.and.possibilities.for.expanding.the.portfolio.of.bank.services,.and.
thus.new.opportunities.for.increasing.profits Based.on.the.results.of.the.survey,.it.
was.concluded.that.banks.use.digital.communications.to.improve.and.make.more.
effective. and. effictient. communication. with. clients,. while. trying. to. bring. them.
closer.to.the.offer With.this.approach,.banks.will.achieve.greater.satisfaction.and.
consequently.a.greater.loyalty.of.their.clients.
Chapter 3
Electronic.Word.of.Mouth.(eWOM).Strategies.to.Manage.Innovation.and.
Digital.Business.Model .41
Anshu Rani, REVA University, India
H. N. Shivaprasad, DVHIMSR, India
In.the.digital.age,.consumers.have.changed.their.roles.from.passive.receivers.of.
marketing.messages.to.active.information.suppliers.about.products.through.various.
digital. media The. communication. between. consumers. which. occurs. online. is.
termed. electronic. word. of. mouth. (eWOM). communication Electronic. word. of.
mouth. communication. is. an. integral. part. of. e-commerce With. the. exponential.
growth.of.internet.users.and.their.adoption.of.eWOM.for.product.information,.it.has.
become.important.to.study.the.factors.responsible.for.the.effectiveness.of.eWOM
This.chapter.investigates.the.traditional.WOM.and.eWOM.literature.to.explore.its.
status A.summary.of.eWOM.communication.has.been.presented.to.summarize.
prior.studies.of.eWOM.which.is.aligned.with.basic.communication.processes The.
research.papers.(literature).have.been.segregated.into.eight.categories:.WOM,.eWOM,.
eWOM.impact,.source.credibility,.message.characteristics,.receiver.characteristics,.
eWOM.platform,.and.response.after.eWOM.adoption Finally,.several.strategies.are.
discussed.for.theoretical.and.empirical.exploration.
Chapter 4
E-WOM.as.a.New.Paradigm.in.the.Consumer.Decision-Making.Process .64
Esra Güven, Celal Bayar University, Turkey
Volkan Yakin, Abant Izzet Baysal University, Turkey
Consumer-to-consumer. communications. in. online. environments. are. of. a. vital.
importance.to.the.consumer.decision-making.process This.process.consists.of.five.
phases,.each.affected.by.eWOM.communications.deeply.from.the.stimulation.to.the.
post-purchase.behavior Among.all.other.factors.having.an.impact.on.this.process,.
the.impact.of.eWOM.has.a.distinguished.role As.the.technology.grows.and.the.
consumers.use.internet.and.the.reviews.via.internet,.they.become.more.and.more.
attached.to.these.reviews.to.make.a.purchase.decision In.this.chapter,.the.authors.
make.a.comprehensive.explanation.about.the.consumer.decision-making.process.and.
explain.the.relationship.of.the.decision-making.phases.with.eWOM.communications.
Chapter 5
Investigating.the.Factors.for.Predictive.Marketing.Implementation.in.
Algerian.Organizations .82
Soraya Sedkaoui, Djilali Bounaama University, Algeria & Montpellier
University, France & SRY Consulting, France
This.chapter.examines.and.identifies.the.factors.that.influence.the.implementation.of.
predictive.marketing.in.Algeria.enterprises A.structured.questionnaire.was.used.to.
collect.data.from.30.respondents.comprised.of.CEOs.of.selected.enterprises Some.
analytical.methods.were.applied.to.analyze.the.data.and.evaluate.the.point.of.view.
of.the.enterprises.with.regard.to.the.adoption.and.implementation.of.predictive.
marketing.techniques The.major.findings.of.the.study.indicated.that.the.adoption.of.
predictive.marketing.requires.the.relevant.tools.and.software.to.extract.knowledge.
“data.mining.”.In.addition,.the.existence.of.start-up.(for.analytics).and.the.level.
of.development.of.e-commerce.and.digital.marketing.in.Algeria.will.undoubtedly.
encourage.the.use.of.these.techniques This.chapter.also.provides.some.suggestions.
for.further.research.
Chapter 6
Managerial.Perspectives.on.Willingness.to.Pay.for.Green.Marketing:.An.
Interpretative.Phenomenological.Analysis .116
Michael Sony, Namibia University of Science and Technology, Namibia
Green.marketing.meets.the.present.needs.of.the.consumer.and.business,.while.also.
preserving.or.enhancing.the.ability.of.the.future.generations.to.meet.their.needs
The.chapter.deals.with.customers’.willingness.to.pay.for.green.marketing.initiatives
The.chapter.explores.the.managerial.perspective.using.a.qualitative.inquiry.using.
interpretative.phenomenology.approach The.customers.are.willing.to.pay.for.green.
initiatives.provided.1).the.green.initiative.does.not.cost.a.lot.of.inconvenience,.2).hotel.
has.a.good.image,.3).customer.profile.environmental.consciousness.moderated.the.
relationship.between.the.customer.profile.and.willingness.to.pay Recommendations.
on.how.to.implement.the.green.strategy.in.hotels.are.discussed The.direction.of.
future.research.sections.important.research.areas.in.green.marketing.for.an.academic.
contribution.
Chapter 7
Marketing.and.Technologies.Platforms.in.Smart.F-Store .139
José Duarte Santos, Polytechnic of Porto, Portugal
Fernando Luís Almeida, University of Porto, Portugal
Social.networks,.originally.built.as.channels.for.personal.interaction,.are.being.used.
in.the.commercial.market.as.a.support.for.product.sales The.use.of.applications.
integrated.in.social.networks.appears.as.an.opportunity.to.explore.by.companies 
Facestore.emerged.in.2013.as.the.first.e-commerce.solution.integrated.in.social.
networks,. allowing. the. creation. of. online. stores. within. Facebook,. without. the.
customer.having.to.leave.the.social.network.interface Operations.like.looking.into.
the.catalog,.choosing.the.product,.and.paying.the.transaction.is.carried.out.without.
the.customer.need.to.open.a.new.website The.use.of.Facestore.offers.direct.and.
indirect.benefits.on.the.different.areas.of.an.organization At.the.direct.level,.there.
are.changes.in.processes.in.terms.of.customer.service.and.marketing.and.sales
However,.its.use.also.potentiates.indirect.benefits.in.other.organizational.areas,.such.
as.operations,.finance,.administration.and.information.technologies.support,.human.
resources,.and.research.and.development.
Chapter 8
Value-Added.Crowdsourcing:.Digital.Catalysts.for.Creative.Contests 160
Nadia Steils, University of Lille, France
Salwa Hanine, Université Côte d’Azur, France
This.chapter.investigates.the.role.of.digital.tools.in.the.value.co-creation.process.of.
creative.contests Based.on.a.multidisciplinary.literature.and.a.discourse.analysis.
of.existing.creative.and.innovation.contests,.the.authors.identify.four.categories.of.
tools.that.affect.the.value.co-creation.process:.proactive.and.reactive,.trial-and-error,.
and.social.learning.tools A.synthesizing.framework.presents.how.the.integration.
of. these. tools. is. beneficial. to. the. exchange. of. resources. between. the. different.
stakeholders.of.creative.crowdsourcing The.authors.further.identify.practical.tools.
(i.e.,.instructive.and.promoting,.creativity.supporting,.collaborative,.and.evaluating.
tools),.which.intervene.in.the.three.phases.of.crowdsourcing.activities.(i.e.,.before,.
during,.and.after).
Chapter 9
The.Dynamics.of.Resistance.to.Brand.Switching.in.the.Smartphones
Industry .179
Dominic Appiah, Arden University, UK
Wilson Ozuem, University of Gloucestershire, UK
The.impact.of.identity.on.brand.loyalty.has.taken.precedence.as.an.area.of.focus.in.
recent.marketing.research This.has.taken.place.in.an.era.defined.by.technological.
revolution,.which.has.created.market.disruptions,.and.there.are.implications.for.
customer-brand.relationships Nonetheless,.existing.research.has.failed.to.acknowledge.
the.impact.of.socio-psychological.attributes.and.functional.utility.maximization
Knowledge.that.illuminates.how.firms.can.reposition.themselves.to.sustain.brand.
loyalty. when. disruptions. occur. in. today’s. complex. and. globalized. business.
environment.is.also.required This.study.will.present.an.empirical.investigation.
into.the.phenomenon.of.brand.switching.behavior.among.consumers.in.a.specific.
competitive.market,.the.smartphone.industry It.explores.how.resistance.could.be.built.
from.an.identity.theory.perspective,.as.emphasis.has.historically.been.placed.on.the.
functional.utility.of.products.at.the.expense.of.social.meanings This.study.provides.
consideration.for.market.disruptions.in.the.smartphone.industry.and.confirms.that.the.
literature.does.not.capture.other.non-utilitarian.factors.such.as.socio-psychological.
benefits,.hence.there.are.underlying.factors.that.motivate.consumers.to.continue.
buying.brands.they.buy.
Compilation of References . 210
Related References 254
Index . 285
Index
A
AMA 209
analytics 53, 82-93, 98, 103, 105, 110-111,
134, 149, 151
Asynchronous Javascript and XML
(AJAX) 158
B
banking 20, 22-23, 25-29, 32, 34-35, 40
big data 83-88, 90-92, 94, 98-102, 105,
110, 153, 158
brand 8, 19, 24, 26, 28, 30, 32-33, 44-46,
53, 56, 63, 66, 68-69, 71, 73-74, 76-
79, 123, 127, 129-130, 133-135, 140,
145, 152, 154, 164, 179-193, 209
brand loyalty 140, 145, 179-180, 185-188,
190, 193
brand switching 179-180, 188-191, 209
BSP 189, 209
business 1-2, 4, 6-11, 19-20, 23, 26-30,
34-35, 40-43, 45-46, 52-54, 56, 73,
84-85, 87-92, 96, 98, 105, 110-111,
116-119, 121, 123, 131, 134-135,
140-142, 145, 148-154, 158, 166,
179-180, 182, 188, 191
C
Cascade Style Sheets (CSS) 158
cognitive dissonance 69, 76, 81
competition 21, 25, 42, 67, 72, 89, 110,
119, 123, 163, 170, 172, 191
competitive advantage 1-2, 4, 9-11, 19, 23,
28, 35, 50, 85-86, 88, 98, 105, 118,
121, 123, 182, 185
consideration set 70, 75-77, 81
consumer decision making 66, 68, 79
consumer reviews 67, 75, 81
creative crowdsourcing 160-161, 163-165,
170, 174, 178
crowdsourcing 160-166, 168-170, 173-
174, 178
Customer Attributes 127, 130
Customer Relationship Management
(CRM) 110, 158
customer retention 63, 117, 140
D
data analysis 56, 92, 98, 110, 126
data mining 82, 85, 90, 92, 99-100, 102,
105, 110
decision-making process 1, 64-71, 74-78,
81, 142
digital communication 21, 28-29, 34, 40
digital tools 28, 160, 163, 170, 173-174,
178
E
e-business 1, 54, 89
e-commerce 41, 82-83, 87, 89-90, 99, 103,
105, 139-142, 145, 148, 154
electronic word of mouth communication
41-42
Enterprise Resource Planning (ERP) 158286
Index
environmental consciousness 116, 131-135
eWOM 41-46, 48-50, 52-56, 63-79, 81
eWOM adoption 41, 43, 46, 55-56, 63
eWOM message 43, 49-50, 53, 56, 63
eWOM strategies 43, 52, 56
F
Facebook 4, 11, 19, 22, 25-26, 30-31, 139-
140, 142, 144-154, 166, 171
Facestore 139, 147-152, 154
financial services 21, 23, 32, 34, 40, 121
G
green brand 127, 129-130, 133-134
green initiative 116, 135
green strategy 116, 134
H
hotel 46, 116, 119, 123-126, 128-131,
133-135
HTML 148, 158
I
identity theory 179-180, 191-192
Internet 1, 10-11, 19, 22, 24, 26-27, 29-33,
35, 40-45, 54-56, 63-68, 77, 81, 83-
84, 89, 140, 160-161, 163, 168, 173,
181
internet marketing 19, 35, 40
iOS 181
J
JavaScript 148, 158
M
managers 12, 27, 34, 90-93, 105, 124-125,
128, 170, 173, 186, 189, 192-193
marketing strategies 1, 54, 78, 84, 100,
111, 123
Message Valence 63
N
NASDAQ 192, 209
Need for Cognition 63
NYSE 192, 209
O
opinion leaders 44, 54, 67, 69, 73, 76-79
OS 181, 209
P
personal sales 23, 26, 31, 34, 40
predictive analytics 83-87, 89-90, 92, 105
predictive marketing 82, 84-94, 97-98,
100-105, 111
proactive tools 169, 172-174, 178
promotion 11, 26, 30, 32-33, 55, 73, 78,
121-123, 145, 149, 164
Q
QR Code 148, 159
qualitative inquiry 116
R
reactive tools 164, 169-170, 172, 174, 178
S
Smartphone 29, 159, 179-182, 188-189,
193
social learning 160, 168-169, 172, 178
social media 1-2, 4-12, 19, 22, 25, 29,
34-35, 40, 42, 54-55, 65-67, 76-79,
81, 83, 129, 134, 140-142, 163, 166,
171-172
Social Media Marketing (SMM) 4-5, 19
Social Networking Services (SNS) 4, 19
social networking sites 19, 45, 55, 181
social networks 2, 11, 19, 21-22, 25-26,
28-31, 35, 40, 79, 84, 139-141, 144,
147-148, 151, 153-154, 165-166
source credibility 41, 43, 63287
Index
SSL certificate 149, 159
supply chain 110
T
tie strength 63, 69, 79
tools 1, 7, 10-11, 21, 23, 28, 31, 34-35, 46,
81-93, 98-101, 103-105, 122, 145,
158, 160-174, 178
trial-and-error learning 168-169, 172, 178
tweet 19
Twitter 4, 11, 19, 22, 25-26, 30-31, 166,
171
U
user experience 153, 159
V
valence 49, 63, 79, 81, 145
value co-creation 160-163, 169-170, 172-
173, 178
virtual stores 140, 153
W
Web 2.0 7, 19, 26, 65, 68, 141
willingness to pay 116, 119-120, 123-124,
126, 128-135, 188
WOM 41, 43-45, 54-56, 63, 67-68, 70, 78
word of mouth 41-44, 46, 53
Y
YouTube 4, 19, 25-26, 31


كلمة سر فك الضغط : books-world.net
The Unzip Password : books-world.net
أتمنى أن تستفيدوا من محتوى الموضوع وأن ينال إعجابكم

رابط من موقع عالم الكتب لتنزيل كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business
رابط مباشر لتنزيل كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business
الرجوع الى أعلى الصفحة اذهب الى الأسفل
 
كتاب Managing Diversity, Innovation, and Infrastructure in Digital Business
الرجوع الى أعلى الصفحة 
صفحة 2 من اصل 1
 مواضيع مماثلة
-
» كتاب Managing Diversity - Toward a Globally Inclusive Workplace
» كتاب Managing Diversity and Inclusion in the Real Estate Sector
» كتاب What Every Engineer Should Know About Starting a High-Tech Business Venture
» كتاب My First Internet Business
» كتاب What Every Engineer Should Know About Business Communication

صلاحيات هذا المنتدى:لاتستطيع الرد على المواضيع في هذا المنتدى
منتدى هندسة الإنتاج والتصميم الميكانيكى :: المنتديات الهندسية :: منتدى الكتب والمحاضرات الهندسية :: منتدى الكتب والمحاضرات الهندسية الأجنبية-
انتقل الى: